How to Dominate Your Local Market – Updated June 2020

When people discuss the continued growth in out-of-home (OOH) advertising, there’s often a clear focus on digital channels. There’s a good reason for this too; with the ad revenue generated by digital OOH having increased for 15 consecutive years from 2003 to peak at £603 million in 2018. However, the findings of this study suggest […]

A Change is Coming – Why OOH is About to Dominate Media Spending

It stands to reason that out-of-home (OOH) advertising should have suffered globally as a result of the Covid-19 pandemic, with the industry trade body in the States estimating that up to 40% of billboards lost their usual audiences during the peak of lockdown. While other developed economies such as the UK may have been similarly […]

How to Combat Advertisement Oversaturation

Combatting Advertisement Oversaturation  If you own a mobile or desktop device in the digital age (and we know that anyone reading this will), you’ll probably be familiar with the concept of oversaturation across various advertising channels. This is borne out by the statistics too, with research conducted by the marketing firm Yankelovic, Inc. revealing that […]

Billboard Sizes & Dimensions: A Complete List

Let’s’ start with a basic observation; not all billboards are created equal. In fact, there are a vast diversity of sizes available to promote your brand or business proposition, from small posters to the sprawling adverts that tower about the UK’s major roadsides.

Selling My Billboard Lease – The How and the Why

Whilst most traditional ad mediums saw a sustained decline in demand during 2018, out-of-home (OOH) media bucked this trend. In fact, the global OOH spend increased by 4.6% last year, and whilst this growth was largely inspired by digital media, it’s interesting to note that traditional adverts still account for an estimated 63% of the […]

Roadside Advertising Regulations: Everything You Need To Know

In some respects, it should come as no surprise that outdoor advertising represents a genuine growth market in 2019.  Even on a fundamental level, out-of-home (OOH) media is a channel that cannot be switched off, whilst it’s particularly effective when targeting the members of generation Z (56% of whom don’t respond to or click through […]