Outdoor Advertising for FMCG Brands

The Fast-moving Consumer Goods (FMCG) market is one of the largest and most lucrative entities in the world, while it also features some of the most prominent global brands. U.S. brand Nestle remains at the pinnacle of this market at present, with its huge product range and an estimated market cap value of $257,379 million. […]

Outdoor Advertising for Gyms – The Key Considerations

The nation’s fitness industry has continued to grow over the course of the last few years, with an estimated 9.7 million gym members now registered in the UK. Overall, it’s believed that one in seven Brits are now members of a gym, with brands recently reporting a record-high market penetration rate of 14.9%. At the […]

A Guide to Outdoor Advertising for Local Travel Agencies

In the digital age, we’ve seen businesses across an array of industries make the gradual transition online. This is only to be expected, particularly with a growing number of transactions taking place online and through smartphones. This trend is particularly evident in the leisure and tourism market, where online brands have grown to dominate the […]

A Guide to Outdoor Advertising for Local Car Garages

Car salesmen always seem to get a bad rap, although this is largely based on half-truths, misconceptions and often deliberate parodies. In fact, this much-maligned demographic continue to play a pivotal role in the UK’s automotive industry, which generates around £82 billion in turnover and £20.2 billion in added value every single year. This market […]

A Guide to Outdoor Advertising for Fashion Brands

Influencer marketing has become a key consideration for brands in the digital age. According to Linqia, an estimated 39% of firms planned to increase their influencer marketing spend at the beginning of 2018, with a further 21% maintaining the same budget they had last year. This type of marketing is particularly popular (and effective) in […]

Reaching Your Target Audience With Outdoor Advertising

Historically, the concept of demographics was dominated by relatively generic factors such as age or gender. This has proved to be increasingly ineffective and meaningless in the digital age, with evolved concepts such as big data and analytical CRM now making it possible to target real-time behaviours and attitudes in a bid to more accurately segment customers.