How to Dominate Your Local Market – Updated June 2020

When people discuss the continued growth in out-of-home (OOH) advertising, there’s often a clear focus on digital channels. There’s a good reason for this too; with the ad revenue generated by digital OOH having increased for 15 consecutive years from 2003 to peak at £603 million in 2018. However, the findings of this study suggest […]

How to Calculate Impressions for OOH Advertising

Advertising is believed to reach £29 billion this year, up 3 percent more than last year and 35 percent since 2010. With this number continuing to rise incrementally. In fact, the amount spent on marketing in the United States has nearly doubled since 2014, with this trend also prevalent in the UK and similarly developed […]

Outdoor advertising for luxury brands – The Key Considerations

Like many other industries and niches, the luxury shopping market is becoming increasingly fixated on OOH marketing opportunities. There’s arguably a good reason for this, with online sales growth for women’s luxury apparel alone thought to have peaked at 18% in the UK last year. This is part of a wider global trend, but while it […]

Led by Donkeys – Exposing Brexit Hypocrisy on Billboards Nationwide

Few political issues of our time have polarised opinion quite like Brexit, with talking points such as democracy, free speech and hypocrisy exacerbating the divide between leave and remain voters nationwide. Notions of free speech and hypocrisy are particularly relevant, as they’ve underpinned the entire Brexit campaign and lead to increasingly tribal clashes between both […]

The Psychological Impact of Billboard Advertising

Let’s face facts; you can spend as much as you like on marketing, but if you’re unable to understand the thoughts or actions of your customers it’s unlikely that you’ll achieve a suitable return on this investment. This is why an appreciation of psychology is central to all successful marketing campaigns, with subtle techniques such […]

Outdoor Advertising for Coffee Shops – The Key Considerations

Coffee shop

For those of you who love your cup of morning joe, you’ve probably noticed the proliferation of coffee shops on the UK high street in recent times. The most recent figures suggest that there were more than 22,000 coffee shops open in the UK at the end of last year, with the number of branded […]