Outdoor Advertising for Gyms – The Key Considerations

The nation’s fitness industry has continued to grow over the course of the last few years, with an estimated 9.7 million gym members now registered in the UK. Overall, it’s believed that one in seven Brits are now members of a gym, with brands recently reporting a record-high market penetration rate of 14.9%. At the […]

A Guide to Outdoor Advertising for Local Travel Agencies

In the digital age, we’ve seen businesses across an array of industries make the gradual transition online. This is only to be expected, particularly with a growing number of transactions taking place online and through smartphones. This trend is particularly evident in the leisure and tourism market, where online brands have grown to dominate the […]

A Guide to Outdoor Advertising for Local Car Garages

Car salesmen always seem to get a bad rap, although this is largely based on half-truths, misconceptions and often deliberate parodies. In fact, this much-maligned demographic continue to play a pivotal role in the UK’s automotive industry, which generates around £82 billion in turnover and £20.2 billion in added value every single year. This market […]

A Guide to Outdoor Advertising for Fashion Brands

Influencer marketing has become a key consideration for brands in the digital age. According to Linqia, an estimated 39% of firms planned to increase their influencer marketing spend at the beginning of 2018, with a further 21% maintaining the same budget they had last year. This type of marketing is particularly popular (and effective) in […]

5 Effective Local Marketing Techniques on a Budget

When it comes to establishing a viable market budget, there are numerous factors to consider. Many of these have universal relevance too, such as how much businesses should spend on actively promoting themselves during the course of the financial year.

The Power of OOH Proximity Marketing for Local Businesses

While the concept of proximity marketing is far from new, it is usually focused around technology and digital techniques. This is particularly true as reduced costs have minimised barriers to entry, with the use of beacons and branded apps enabling local businesses to target relevant demographics through a real-time, Bluetooth connection and trigger offers that are timely and relevant to local commuters.